Let’s talk about your WordPress SEO optimization
A WordPress SEO, optimized website earns more revenue and drives more traffic. A default WordPress website's installation caters better SEO features, but you need to make a little effort to improve the SEO of your website and you can also use different wordpress seo plugins to take further steps for improvement of your website SEO.
WordPress offers several features that help you optimize your website by using plugins and default settings of WordPress, which might assist in SEO optimization.
Wordpress website needs SEO optimization to be recognized by Google and other search engine bots to rank higher. Keyword density and readability score effects help to provide better visibility to the search engine to attract more organic traffic.
Keyword density can be calculated by no. of keyword appeared in a post divided by total no. of words in a post and multiplied by 100. If your content is easily understandable by the users, then it means your readability score is satisfying.
Now, I'm enough excited to sketch some of the default settings of WordPress that will help you to improve your website SEO friendly.
Essentials of WordPress SEO
Wordpress SEO can be classified into three categories:
This technique benefits you to optimize your WordPress blog/post/content using your targeted keywords. It portrays a clear understanding of your content and helps search engine to consider your content to achieve higher rankings.
On-page SEO can be tackled easily by different plugins and other strategies related to SEO.
On-site SEO considered being more technical and detailed procedure based on page speed, Robots.txt and other factors.
One should have a deep understanding of all the technicalities of SEO to optimize the WordPress website accurately.
This category is related to build backlinks to your website by outreaching, building broken backlinks and through different tactics. Off-site SEO can be tackled easily as compared with on-page SEO and On-site SEO.
Checking visibility settings of WordPress
Before going to an actionable strategy of SEO, you should check the "search engine visibility" settings because of WordPress installer checks this option by default that keeps away search engine bots to crawl your website while indexing.
All you need to do is logging to your admin panel, go to settings and uncheck the option of “search engine visibility” to be indexed by search engines.
Choosing a domain name type (www vs non-www)
A few years back, Search engines deliberately measured these two types of domain's URL differently. But in 2020, there is no extra edge that you can benefit from using this approach. But it's a smart way to choose a "non-www" version.
At the time of installation, you can pick one type either www or non-www, but it's better to choose a short domain's URL for sharing on different social media platforms.
There are too many plugins specifically reserved for WordPress SEO; for example; Yoast SEO is the most significant amongst others. All in one SEO & link whisper (internal link SEO purposes).
Yoast SEO is the most substantial plugin that offers a wide range of features whether you have an E-commerce store or you aim to publish a value-added content for your visitors. It wouldn't be false if I say "All in one pack" and one of the exciting features is that it's free and updated regularly.
Essential Techniques to Boost SEO for your WordPress Website
Adding your website to Google Search Console
Firstly, you should add your website to Google Search Console (It's free and provides accurate statistics about your website) to gather essential figures that will help you understanding SEO and configuring measures for faster optimization.
Applying WordPress sitemap
The XML file comprehends all the details about links of your website, e.g. posts, categories, pages & tags. This sitemap helps search engine bots to identify all the pages of your website for indexing.
Yoast SEO must be installed and activated to your WordPress website or blog. You should generate a sitemap for your site and submit it to Google Search Console or Bing webmaster tool for indexing your website or blog.
The default WordPress URL is not responsive for the visitors; you need to update your website's URL by clicking on settings and go to permalink and choose "%postname%" as permalink structure. In updated versions, there’s no need to change the permalink because it’s already user friendly.
Breadcrumbs considered being helpful in search engine visibility, better user experience and lower bouncing rate. Google shows breadcrumbs in SERPs.
All the WordPress plugins support the functionality to enable breadcrumbs. There are different types of breadcrumbs activated based on the requirements of your website. For example, location-based breadcrumbs are best suitable for a woo-commerce website. Category based breadcrumbs could be used for WordPress blog website.
Optimizing posts or pages for targeted keywords
It is the most crucial tactic for any SEO strategy; if you perform this task accurately, then you are going to drive massive traffic to your blog or website.
It is relatable to on-page SEO approach; firstly, keyword research must be done precisely and then optimize your post/pages according to your focused keywords.
But you should keep in mind about keyword density while optimizing your content—1-2 % keyword density considered to be the best in your content along with semantic keywords and LSI keywords.
You should also take care about readability score by checking it through different tools, for example, Grammarly, Hemingway & online-utility document readability. All of these tools provide you with accurate results and suggestions to rewrite your sentences to make your content more appealing.
Wordpress SEO optimization is impractical if keyword research not performed accurately. Keyword research is all about identifying profitable keywords for your business.
SEMRush is the most significant tool that provides you with a deep understanding of targeted keywords (100+ keywords in less than half-hour) that might be profitable for the growth of your business.
Building broken backlinks
Google and other search engine bots don't consider these types of backlinks; in fact, broken backlinks can cause lower optimization score for your website.
To tackle this concern; you have to rebuild your broken backlinks with the new oneS from reputable sources. There are some plugins which can benefit you building these broken links e.g.
WP link Status
Broken link Checker
Develop a habit to keep an eye on broken backlinks to avoid any inconvenience and interchange broken backlinks with the renewed backlinks.
On-page SEO plugins of WordPress comprised of this feature of strategically analyzing your targeted keyword. You should add your targeted keyword by keeping in mind that keyword density and readability score must be appropriate. Post editor section allows you to add your focused keyword to get insights on
Yoast SEO and SEO writing assistant can collaborate to explore improved and detailed insights to earn more value.
Internal linking in WordPress
Internal linking refers to link one page with another to improve Wordpress SEO optimization. It elaborates and helps search engine to index your website, better on-page SEO procedures and high rate of link juice from different pages.
Internal linking can do better while using some tools and plugins together to improve link structures, e.g. linkwhisper & anchor text technique.
Internal links can be added manually if you are new to WordPress SEO; otherwise, SEO plugins is a smart way to deal with all these strategies.
Structured data markup
Structured data provides a detailed overview of the data of your content. For example, you can create an event post based on event type; a blog post can be treated as an article.
This structured data showed in SERPs algorithms to check and analyze the website's credibility. You can add this data through various procedures, for example; Yoast SEO helps you performing (content website) incredibly as compared with competitors.
Schema Pro is another outstanding plugin for WordPress. WP product review considered best for review based WordPress website.
Use SSL and HTTP
One can take advantage of HTTP protocols using SSL certificates that guarantee encoded data between your website and visitor's browser.
Many companies are offering a free SSL certificate which is worthless for any non-transactional & informational website. For a woo-commerce or e-commerce store; you need to earn a paid SSL certification.
Avoiding penalty for content duplication
Content duplication is the biggest flaw that severely affects the SEO rankings; the same content shown under different post's URLs.
Sometimes, the indexed page set with other archive pages (category, date, tags) that lead to misconception and causes a penalty of duplication. Indexed category pages support search engines to recognize the structure of your website to drive massive traffic.
Search engine intent optimization is a crucial element in winning organic traffic. If you have published value-added content but you didn’t consider search intent optimization as fundamental component; you won’t be able to gain traffic.
Due to increased keyword density, content can be considered as duplicate content to get penalized by search engines. Avoid inappropriate keyword density and readability score to win organic traffic.
Search intent optimization deals with
Identifying search results for your keywords
Analyzing Google’s preferred search results
Optimize your posts/pages with your analysis.
Image sitemap & image Alt text
Search engine bots are capable of understanding alt text of images so you should put more focus on optimization of the photos of your content.
Using images in your content plays a vital role in driving organic traffic because it makes content more appealing and fascinating for visitors.
Several plugins help you generating Auto Alt text to your images, but you should name them appropriately before uploading to your website.
Post editor section allows you to change alt text manually to optimize your images. If there's a lot of pictures used in the content, then you can create a sitemap of WordPress images and submit them to Google search console for profound indexing.
The loading page speed is one of the essential factors in search engine rankings. Lower the bounce rate higher will be the user satisfaction level.
There are some plugins WP Supercache and WP rocket practically proficient of optimizing your blog regarding speed parameters. WP rocket helps in streamlining and caching your website effectively.
The lazy load videos feature benefits you improve loading page speed and Google analytics site speed feature helps to reduce loading speed while embedding videos from different sources.
You also need to compress images for getting better speed. There are some plugins which automatically compress the images without compromising on image quality. For example, ShortPixels is one of the best plugins for compression.
After developing a website or installing WordPress, it's necessary to follow SEO strategies to be ranked higher by search engines. You need to understand the latest trends about WordPress SEO tactics, keyword density fundamentals & readability score to drive organic targeted traffic.
I've mentioned all the possible ways to improve SEO for your WordPress website or WordPress blog. By optimizing your WordPress website or blog by trusting my experiences; you will feel the difference.