Merely creating and launching your website isn't sufficient — you need to optimize your website for getting higher ranks by Google and other search engines.
There are three main factors that Google's algorithm uses to ranks your website: on-page SEO, off-page SEO, and technical SEO.
SEO is not a quick deal. You should take this On-Page SEO guide as a document that will assist you throughout implementing SEO strategies for your website.
On-Page SEO is a search engine optimization technique that assists search engine bots in defining a clear picture of your page. What is the page all about? How do you provide value to your visitors?
You can upsurge the chances of reaching a higher rank in search engines by modifying and optimizing features like Meta title, Heading tags, description, Internal links, site architecture elements, content elements, and HTML elements.
There are two main elements which are essential to optimize a website, page, or a blog post:
Off-page optimization relates to the optimization of signals which are external to the site e.g., Backlinks.
I will be sharing some golden tips on on-page SEO that you need to implement to optimize your page.
Best On-page SEO tools
There are a few popular On-page SEO tools out there that will help you analyze the top 10 results for your query.
Some of these tools will also compare your page with the top pages and give you data backed up recommendations for improving the on-page SEO.
Here is the list of tools:
Using these On-page SEO tools will guarantee you to optimize your article for modern on-page SEO strategies by using the Search data. These tools are easy to use and could be useful for you in search engine rankings.
There is a difference between on-page SEO-optimization and onsite SEO-optimization.
On-site SEO mentions to the optimization of the full website with different strategies and tools like setting permalink structures and Sitemap.
On-page SEO optimizes the content for a target keyword within a single blog post. It includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.
Why is On-Page SEO Optimization necessary?
Why your website does not appear on the first page of search results?
Well, there might be different reasons for that, but weak on-page SEO optimization can be the biggest reason for that.
We follow some strategies of SEO-optimization to optimize a post to rank it higher on a search engine.
Google not only focuses on on-page SEO, but it also takes several things into account for scoring e.g., domain authority, social media signals (shares, likes, follows, tweets, etc.), backlinks, and other off-page metrics.
Our objective with on-page SEO is to optimize a blog post smartly to get higher ranks by search engines after picking out the target keyword and bring targeted visitors to the website.
Value-added content is a crucial part of the SEO optimization of a website or any blog post to be ranked by Google and other search engines.
I would suggest you add videos to your blog posts to make your content more informative and user-friendly.
Let’s start exploring the On-page SEO guide:
On-page SEO Guide
Before going into explicit tactics of On-page SEO techniques, you need to integrate are a few non-technical things:
Now, it’s time to share with you the on-page optimization strategies you should be focused on while optimizing your blog posts.
Meta Title and Meta Description
The meta title is the most important factor of on-page SEO. If your title is more attractive and optimized, more people will click on it. And commonly, the higher ranking is based on more clicks your post acquires.
You should use the targeted keywords at the start of the title (H1) tag, otherwise to use these keywords in the title.
You should avoid repeating the same keyword more than once in the H1 tag because it hurts your ranking.
The title length should be to less than 65 characters.
A page’s Meta description is essential in the search engine results pages (SERPs), as well as to the end-user. Because appealing Meta description tempts visitors to click on your website.
The meta description should be declarative and short that includes the same keyword as your page's title. It should be less than 150-characters to convey visitors clearly about your page.
Proper usage of Heading Tags
Heading tags are essential for both the visitors and search engine bots similarly. Google considers the relevancy factor if keywords are used in headings. H1 tags must be comprised of primary keywords; H2 and H3 tags must include secondary keywords.
If you are using WordPress, you can find out by clicking on the content structure to see suitable heading tags. The title tag is set at H1, and there is no need to use more H1 tags in the blog post. For subdivision breaks, use H2 and H3 tags.
Google’s algorithms won’t like too many H2 or H3 tags in your articles or blog posts.
Improving URL structures
Excessively long URLs may hurt search ranking positions by search engines. I would recommend you to use most web browsers support approximately 6-10 words separated by hyphens.
The search engine bots are concerned with the URL of a page when ranking your blog post or website. You need to include target keywords in permalinks without using special characters, symbols, commas, brackets
An excellent example of a permalink structure;
A bad example of a permalink structure;
Keyword density & Table of content
The keyword density should be around 1.5% percent with a mix of LSI keywords. You need to use related words to help the search engines recognize more about your content.
Use your central keyword once in the first paragraph and then again in the last section. You can also use it in the content where it makes some logic.
It has become imperative to write a comprehensive article, and sometimes the article's limit exceeds 4000+ words.
By using a table of content, it helps not only users to navigate your long article better but to earn links in search engines.
Images with alt text
Images create engagement from the audience. Image optimization plays a crucial part in driving targeted traffic from image searches.
By using Keywords in the “image title” and the “alt text” helps to optimize your blog post.
Make sure to give a meaningful name to the image before uploading in the blog post, add alt text and title attribute using targeted keywords e.g., on-page-seo.jpeg rather than IMG016876093.jpeg.
But you need to use a CDN; use a caching plugin and Compress images to improve the loading speed of your website.
If the user’s engagement is more likely with the page, then it will increase your overall rank by SERPs.
User-focused and SEO optimized content
Your content of blog posts directly influences your search rankings. Providing value-added and user-focused content to the visitors can help you drive targeted traffic. You should write a well-researched content by asking your audience about their fields of interest. By understanding their benefits, write high-quality content to hit the ground.
Your post should be a complete guide for your focused keyword to engage your audience in a way that adds value to them.
Your content’s length should be at least 1300 words per blog post.
If you are not capable of writing engaging content, people will switch to other blogs that would cause an increase in bounce rate, and your rankings will fall.
Identical or duplicate content can negatively impact a site’s ranking in the search engine rankings and cause a search engine penalty.
This technique is a fantastic On-page SEO technique that you can use to compete with your competitors. By adding Schema (Structured data), it helps the search engine to understand clearly about your content.
For example, mentioning your phone number and email address in the footer is valuable information for your audience, but maybe the search engine might not consider it.
A great example is the star ratings (review) in the search engine. In WordPress, you can use the Schema Pro plugin or WP Product review, which quickly adds schema to your blog post or website.
Other than WordPress, you can use Schema Markup Generator (JSON-LD) to create Schema markup and add to your website’s pages.
FAQ schema is one of the latest schema types that help you to improve your content ranking by a vast range.
Interlinking the blog posts benefits to pass page rank to other pages of your site as well as engages your audience to spend more time on your blog that lets you get a higher level by SERPs.
When interlinking your posts or pages, your targeted keyword must be included in the anchor text to make it easy for visitors to navigate your site.
A perfect combination of internal links and anchor text will give an advantage in transferring link juice from a specific page to another page.
Relevant Internal links of original posts demonstrate search engines providing additional info beyond what is showed in the content.
Link whisper plugin is the best suitable plugin for relevant interlinking your pages
The internal links must possess quality and relevancy that will impact its significance in its domain. Powerful internal linking strategies can achieve help you to get the higher ranks. It is proven that a page's visibility is affected by the significance of a page on a domain's site map. Interlink carefully
Apart from internal linking to own blog posts, it is a smart way to link out to external websites, but it should be relevant.
While doing external linking to your websites, you should link to trustworthy and reputable websites only. And if the external website's authority or popularity is doubtful, use a no-follow tag to avoid transferring your link juice to the less trustworthy sites.
You can use do-follow links for reliable websites and no-follow links for less reputable sites.
Some authoritative and trustworthy websites like CNN or archive.org, or Wikipedia, if they have relevant content, then your audience will show more interest. This strategy will make your site more credible.
On-page SEO is a broad and wide-ranging procedure to get top ranking in search engine rankings. I have possibly shared all the tactics which might help you to take advantage of higher rankings. You need to focus on several things e.g.
You can optimize your page using all the above tactics by different tools like SEO writing Assistant or Frase. In WordPress, you can take benefit from Yoast SEO or SEO writing assistant.
Best of luck for your on-page optimization J