Are you looking forward to going for SEO optimized content?
It's not a big deal to write an article or produce content for your website or blog, but it possesses effort and resources to create SEO optimized content.
In this article, I will be sharing with you some of the essential tactics which will help you in writing quality content with an ability to be ranked by search engines.
SEO helps in Google and other search engine’s ranking to drive more traffic to your website or blog. Higher the CTR (Click through Rate), greater no. of traffic will be prompted to your site. According to research, websites that ranked on the first page get 95% clicks because visitors trust highly ranked websites.
There are two main categories of SEO; On-site SEO & Off-site SEO. On-site SEO involves activities (help in getting higher rank by search engines) like value-added content, maintaining authority and trust level of the visitors.
Off-site SEO is relatable to be promoted by influencers and bloggers, earning relevant links and increasing publications by writing to external sources.
Before writing your content, you should be able to answer the following queries:
Core steps for writing SEO optimized content
No doubt, this is the thousand dollar advice for any webmaster or a blogger is to put a deep focus on targeting your keywords.
It's the most crucial part of start writing your content because when you get to know about your targeted keywords; it further helps you analyzing the length of the article, existing trends of people's queries.
The most efficient and reliable tools like SEMRush or Ahrefs help you find your targeted keywords which will have more impact on visitors. SEMRush offers a free trial of 7 days to provide you with an opportunity to have a deep insight into your keywords.
Type of content
After researching your keywords, you have to identify the higher-ranked content. For this purpose, write your keyword in the Google search bar, and it will display all the possible results for your keyword in a specific form (listicles).
It will help you provide a deep understanding of choosing the right keyword for your website or blog to drive more traffic.
Length of the article
Knowing the perfect length of your article will benefit you in targeting more traffic. SEMRush writing assistant aids you to create SEO template by entering your keyword, and it will show you an average word count.
According to my estimations; Average length of your content must be greater than 2500 words. After analyzing the length of your content; organize your data by analyzing the top 10 results of your keywords to be ranked higher.
People also ask
When you search your target keyword in Google search, “People also ask” section conveys you to pick those queries and answer them in your article. It’s a smart tactic to cope with people’s requirements.
Still not going to write your article after enriching yourself with this useful information? ;)
Here are some valuable guidelines for improving the SEO of your article
Post Title & Meta Title
It's essential to know the difference between the Post title and Meta title;
Post title must not exceed to 66 characters, and you should add your keywords into your meta title. Otherwise, the post title will be considered as Meta title.
Post Meta description
Meta descriptions are imperative to a post to get higher rankings by search engines. Post description must not exceed to 156 characters, including your keywords. By adding your keywords to your Meta descriptions, add value to your post and make it more intent-driven.
Meta description must be appealing so that, the user clicks on it just after seeing it. You must add meta description to those posts which don’t have meta descriptions before.
Meta descriptions enable us to make our content more potentially strong enough to drive more traffic to our website.
Image alt Attributions
Google and other search engines recognize images with its text; image names because it does not identify pictures itself. For this purpose; you have to use alt attributes to the image and name the image while using keywords.
If the image is correctly optimized and named; it's adequate to show up in relevant searches for images.
One keynote for image optimization is to save the image for web and resizing it via Photoshop. Saving for web and resizing the image can decrease page load speed that leads to better user experience.
High resolution and large pictures can ground increased bounce rate that might lead to user lack of interest in your post. And user can exit or switch to another website having a lower bounce rate.
One can add alt text manually before uploading an image to your post. Image alt text should be briefly descriptive, optimized and short that must be relatable to your post so that it must be more traffic driven.
Interlink and anchor text
You can link back your new post to another old post to get increased page visit score form the user. If you interlink your posts, the user will find it more interactive and appealing.
To link to a blog post, click on "add a link & title" and use your targeted keyword for the post that you are going to link.
Google and other search engine's crawler easily crawl and navigate your website when your posts interlinked with one another; that leads to lower bounce rate.
Using interlinking tactic, you can take advantage of anchor text technique with different plugins and SEO tools, for example; linkwhisper, Shoutmeloud and yoast for internal linking.
Eliminate “Stop” words from permalink
Stop words are referred to as “a”, “to”, “for”, “an”, “the” and etc. Google and other search engines ignore these Stop words while checking the permalinks.
For example, the title of the post is “how to write SEO friendly content”. The default permalink will be generated such as “how-to-write-SEO-friendly-content”. By clicking at “edit permalink”, you can change it “write-SEO-friendly-content” by removing stop words.
Once the post is published, permalink cannot be edited. You have to be careful to create permalink using your focused keywords.
Proper use of H1, H2, H3 (Headings)
Using appropriate heading tags can benefit your SEO rankings. Post titles use H1 heading tag, H2 is used for sub-headings and so on…
It's a good approach to handle your focused keywords into heading tags (H1, H2, H3, and so on.) when you are writing a long blog post.
In the research phase, you have to identify your heading tags at the time of creating your outline; using suitable heading tags appropriately become a reason for your higher SEO rankings.
It's an easy job to write an article, but your article is capable enough to be ranked on the 1st page of Google search, that’s a different scenario. You need to understand how to write optimized and SEO friendly content.
For this purpose, there are some wonderful tactics shared with you. All you have to do is to checklist all the necessary guidelines and recommendations illustrated above. You are going to get massive traffic for your blog or website.